We live in a time where people use video marketing online but don’t do it properly. Smartphones and laptops have given us the ability to record video anywhere. You will learn why you need to use video marketing online today, and how to use it to build your brand and business.
Why you need to use video marketing online
To build your brand and your business in today’s market, you need to stand out. Video marketing online is a great way to do that. There are many social media platforms that allow you to use video to get exposure, for example, Youtube, Facebook, Instagram, etc.
If you have a smartphone or a laptop you can start making videos. Keep reading to find out why you need to use video marketing online.
Video Marketing Online Statistics
Here are some statistics that I learned from Mark Harbert, from www.makharbert.com, to why you need to be using video marketing online:
- Video content is the most watched content online
- On Facebook, videos get 400% more engagement than text, and more than double of images
- 98% of users say they watch a video before they purchase.
- Video content will make up for 80% of consumer traffic by 2019.
- Companies that use videos in their marketing enjoy 27% higher CTR (click through rates) and 34% higher web conversion rates than those which don’t.
- 70% of marketing professionals report that video converts better than any other medium.
4-Part Video Marketing Online Formula
Whichever video platform you decide to use, Youtube, Facebook, etc, there is a 4-part video marketing formula in which you need to follow that will help you stand out with your content. This 4-part formula is how you use video marketing online to build your brand and business.
- Intro – Introduce yourself and your website (if you have one. I recommend you do).
- Question – Ask a question that hits on someone’s problem or pain.
- Content – This is content that answers the question you asked.
- Call to action – Lead them to the next step (ie. Capture Page).
Example:
Hi I’m Christian Javier from Christianjavier.com, coming to you from Calgary, Alberta.
Are you struggling with finding leads online? In this video, I’ll show you 4-part formula to create videos that will get tons of leads.
(GIve them the answer)
Close with CTA: If you want to learn more about Creating videos online, go to Christianjavier.com and get your free training.
This Formula will work with:
- Facebook Videos
- Facebook LIVE Videos
- YouTube Videos
- YouTube LIVE Videos
- Instagram LIVE Videos
- Blog Post Videos
I hope you got value from this. If you did go ahead and comment below and feel free to share this.
Build Your Business and Brand Through Social Media
A great way to build your brand and business is through social media. Facebook is a great place to start building your brand online. If you’re interested in learning one strategy to build your brand online through Facebook you can check it out here.
Another great way to build your brand through social media is creating YouTube videos. You can learn more about creating your brand on YouTube here.
PS: Get your FREE eBook
If you haven’t done so already, you can grab my FREE eBook, 5 Cold Market Recruiting Secrets to Explode Your Business. I learned these secrets from top earners in the industry and now you can have it for free. You can click on the on the eBook to the right of this article or you can get it here.
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