Why You Need to Build Your Brand Not Your Company

If you’re like most people, you are probably promoting your company’s products and services. I will explain Why You Need to Build Your Brand Not Your Company.

4 reasons why you need to build your brand and not mention your company name

1. It raises resistance. People don’t like to be spammed or have products pushed on them. They like referrals and to learn about products.
2. People will research and one of two things will happen: a) They will find something negative about your company and you won’t know. b) They find something positive but join someone else because their marketing is better and they feel the other person is a better leader.
3. Lose all curiosity by building your company. Everyone will know you as the XYZ Company Agent. It doesn’t attract anyone.
4. If something happens to your company, you’re starting all over again. All this time you’re promoting XYZ Company and then it closes. Now you’re starting all over again by build 123 Company.

Why is Personal Branding Important

The reason why Personal branding is important simply is because your business is not the company that you’re with. Your business is YOU! Your Company’s products, opportunity or service, are backend offers as a solution once you’ve determined someone’s needs.

Personal Branding Tips You Can Use Today

1. Lead with value and content that solves the problems of your target market.
2. Use video to create content with value. You can use YouTube or you can use Facebook live which is a great way to get in front of your target audience.
3. Create a blog where people can visit and get tips. This is a great way to get exposure and build your brand, not your company.

Build Your Brand Through Social Media

A great way to build your brand is through social media. Facebook is a great place to start building your brand online. If you’re interested in learning one strategy to build your brand online through  Facebook you can check it out here.

Another great way to build your brand through social media is creating YouTube videos. You can learn more about creating your brand on YouTube here.

I hope you got value from this. If you did go ahead and comment below and feel free to share this.

PS: Get your FREE eBook

If you haven’t done so already, you can grab my FREE eBook, 5 Cold Market Recruiting Secrets to Explode Your Business. I learned these secrets from top earners in the industry and now you can have it for free. You can click on the on the eBook to the right of this article or you can get it here.