4 Key Reasons to Build Your Brand

4 Key Reasons to Build Your Brand

So you’ve heard that in order to really build your business you need to brand yourself. You may be asking yourself do I really have to do this. Is it worth the trouble to brand myself? I’m here to say YES!  Keep reading to find out 4 Key Reasons to Build Your Brand.

Here are 4 Key Reasons to Build Your Brand:

1. Your Brand will set you apart in the marketplace.

There are hundreds to thousands of other people who may be selling and promoting your products. By branding yourself as the authority in that space you will attract more people to you without having to chase people to buy your products.

2. Branding yourself establishes you as an authority and credible source in the eyes of your prospects.

You become an authority by providing value or solutions to other people’s problems.

For example, if you are in the business of weight loss, you could provide solutions to people who have little to no time to go to the gym but they really want to lose weight.

3. People will do business with people and brands they know, love, and trust.

How many of you have a favorite hair stylist or barber. You go to that person because you know them, like what they have to offer, and you trust them with your hair.

When you build your personal brand, you will have people go to you for the same reasons.

4. Companies come and go

You love your company and your products. They are the best, otherwise you wouldn’t be selling them. However, what happens if your company decides to close or change their business model? People will know you as the XYZ Company person.

By building your personal brand as an authority in your field, it won’t matter if your company closes. You can keep going (even with another company) because of the brand you have built.

I hope you got value from this. If you did go ahead and comment below and feel free to share this.

Build Your Brand Through Social Media

A great way to build your brand is through social media. Facebook is a great place to start building your brand online. If you’re interested in learning one strategy to build your brand online through  Facebook you can check it out here.

Another great way to build your brand through social media is creating YouTube videos. You can learn more about creating your brand on YouTube here.

PS: Get your FREE eBook

If you haven’t done so already, you can grab my FREE eBook, 5 Cold Market Recruiting Secrets to Explode Your Business. I learned these secrets from top earners in the industry and now you can have it for free. You can click on the on the eBook to the right of this article or you can get it here.